An annual herbaceous climbing plant, a species of the genus Ipomoea (Ipomoea) of the Convolvulaceae family. It is cultivated as an ornamental plant. The axial parts of the plants are with short pubescence and long bent hairs. The length of the stems is from 1.2 to 3 m.The leaves are simple, with petioles from 2 to 12 cm. Leaf blades are usually whole, but sometimes three — lobed or three-divided; round-oval or broadly oval (broadly ovate), from 4 to 18 cm in length and from 3.5 to 16.5 cm in width, with more or less compressed rigid pubescence. The edge of the leaf blade is whole or more or less three-lobed, the tip of the leaf is sharp or pointed. There can be up to five flowers in the inflorescences; the pedicel is from 4 to 12 cm long; the bracts are linear, 6 to 7 mm long, with sparse hairs. The perianth is actinomorphic. Sepals are narrowly elliptical, short pointed at the top, often pubescent only at the base, from 8 to 14 mm (up to 16 mm) long. The corollas are funnel-shaped, consisting of five fused petals, glabrous (that is, without hairs), can be red, reddish-purple, blue-purple, pink or blue, gradually fading towards the white central part, from 4 to 6 cm long; sometimes they can be white. The length of the corollas is from 40 to 60 mm. The flowers are bisexual. The stigma is three-lobed. The fruit is a three-nest box. Seeds are triangular, 4 to 7 mm long, black or straw-colored, glabrous.